ACE Indonesia

Opened in 1995, ACE Indonesia (ACES) that is managed by PT Aspirasi Hidup Indonesia Tbk (previously PT ACE Hardware Indonesia Tbk) offers solution to make the aspiration in fulfilling home, business, and lifestyle needs come true, through over 50,000 kinds of products. ACE Indonesia has over 240 stores operating in more than 70 cities.

In 2018, ACE Indonesia launched a new concept called ACE Xpress Indonesia with a more compact store scale which offers a complete line of basic necessities in an attractive store arrangement. Strategically located near residential areas, customers can easily find the products they need.

PT Aspirasi Hidup Indonesia is now preparing to launch a new brand identity that reflects the company’s commitment to the best quality and service, which was scheduled to be introduced to all customers in early 2025. This move aligns with the business focus and development plan for the future to answer the market trend and keep evolving consumer preferences. Beyond home improvement, the company is committed to bringing various product and service innovations that suit the customer’s needs and aspirations in Indonesia.