Celebrating the togetherness of Ramadan Month, F&B ID through Chatime, part of Kawan Lama Group, distributed more than 1,000 cups of Chatime for breaking the fast. This event is part of Share A Cup, Share the Joy initiative which invites the customers, commonly called Chatimers, to share happiness through the freshness of Chatime drinks. Over 1.000 cups of Chatime were distributed to more than 10 cities including Jakarta during Ramadan.
Devin Widya Krisnadi, CEO of F&B ID stated, “Providing simple happiness in every moment is Chatime’s commitment. In Ramadan this year, we had a chance to share with others through Share A Cup, Share the Joy initiative. We delivered more than 1,000 cups of Chatime to our friends who are fasting to create a moment of togetherness full of happiness to many people in this holy month. Hopefully the happiness created from Share A Cup, Share the Joy can keep spreading and inspire more goodness.”
Share A Cup, Share the Joy initiative was started by Chatime’s invitation to the followers to share information about the event in their Instagram accounts. One share from the upload equals one cup of Chatime which would be shared for breaking the fast, with an early target of 1,000 shares. High enthusiasm from Chatimers made the uploads exceed 1,000 shares.
This program targeted Grab Indonesia driver partners, who were heroes to Chatime and Chatimers, in over 10 cities such as Bogor, Bekasi, Tangerang Selatan, Semarang, Bengkulu, Padang, Pontianak, Kendari, Samarinda, etc. Thanks to them, Chatime freshness can arrive in time to cheer the Chatimers’ days. The handover of hundreds cups of Chatime was done symbolically in South Jakarta, attended by representatives from Grab Indonesia, F&B ID, and Grab driver partners.
Another group which also felt the happiness from the Share A Cup, Share the Joy initiative was kids of Sekolah Kami, a school for street children and less fortunate ones in Bekasi. Chatime with its brand ambassador, JKT48, held a fast break together in Sekolah Kami and shared dozens cups of Chatime. Not just breaking the fast together, the event was also enlivened with fun games to add more cheers to the children.
Freya, a member of JKT48 who came to Sekolah Kami said, “This Ramadan is very special because we could share a moment of togetherness with friends in Sekolah Kami who were excited. We could have fun, share stories about the future, sing together, even enjoy Chatime for breaking the fast. Thanks to Chatime for making such a meaningful sharing experience. We hope the spirit of Share A Cup, Share the Joy can inspire even more people to share happiness."
Tatiana Sri Nurari, caretaker from Sekolah Kami said, "We are so grateful to Chatime and JKT48 who have shared happiness with children in Sekolah Kami. Their coming brought more than just happiness, but also gave inspirations to the children to keep dreaming and try to reach a better future. This fast breaking moment became their precious experience, while at the same time taught them that sharing is beautiful. We do hope that this kind of event can keep going and bring benefits for even more children."
A kid from Sekolah Kami, Raisa, also expressed her cheerfulness, "Very happy today I could play with members of JKT48, talk about my future, and have fun. We also sang together, and when the fast breaking moment came, we could drink together, it had such a tasty flavor! Thanks for coming here and making us all happy. Hope to see you again!"
Besides in Sekolah Kami, Chatime drinks were also delivered to children of Sanggar Senja Cibinong, Bogor Regency. Through this initiative, F&B ID strengthens its commitment to provide simple daily happiness for Indonesian families each day through flavors that touch the heart (soulful).
