In line with the company’s name change, which was agreed upon at the Extraordinary General Meeting of Shareholders (EGMS) on 7 June 2024, became PT Aspirasi Hidup Indonesia Tbk (AHI) (ACES), as a strategic business move, the management of AHI decided not to continue license agreement with ACE Hardware International Holdings, Ltd. that will end on 31 December 2024, after good cooperation for 29 years. Since the company's name change, AHI has also launched its new company logo.
At the beginning of 2025, AHI will also introduce a new brand identity that aligns with the business focus and development plan in the future to answer the question of keeping the market trend and consumer preferences evolving. Beyond home improvement, AHI is committed to bringing various product and service innovations that suit the customer’s needs and aspirations in Indonesia.
Director of PT Aspirasi Hidup Indonesia Tbk, Gregory Sugyono Widjaja, said, “We’re very sure that the comprehensive preparations we are doing can result in keeping the company’s position as the market leader, keeping strong competitiveness in the retail industry, getting more relevant with every customer’s need, also giving a bigger positive impact towards all stakeholders.”
AHI's business innovation aims to maximize sustainable business growth and bring values to the customers for a better life, in line with the mission of Kawan Lama Group.
